Back in February, we told you about a panel discussion at O'Reilly's Tools of Change conference about online community building and the publishing community, in which GalleyCat senior editor Ron Hogan interviewed authors John Scalzi and Tobias Buckell about attracting readers to their personal websites, then spoke with Patrick Nielsen Hayden of Tor about how the science fiction/fantasy imprint learned from its writers in creating its own online community.

It's been a while, but we're pleased to report that Blip.TV has made that roughly 40-minute talk available for public viewing.

Writers at every experience level should find this conversation helpful in figuring out how to establish a meaningful public presence online (thanks in large part to the insightful panelists, we hasten to add). Then, if you want to learn more about where publishing might be headed in the near future, several other presentations from Tools of Change are also available for online viewing.