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Can You Promote A Book Without Speaking?

Usually, when I’ve written about book trailers, I attach great significance to choosing what you’re going to say about your book in your promotional film—but in this animated trailer for his new graphic novel, Bottomless Belly Button, Dash Shaw spends an entire minute making no sound at all.

I’ll stipulate that a graphic novel creates a special circumstance, and a cartoonist is in a unique position to resolve this issue, but maybe we can approach the broader question anyway: If you had to summarize your story in a minute or less, with no words and no sounds, and a consistent visual aesthetic, how would you go about doing that? (As a bonus, if you do come up with an answer to that question, then you can just make that video and add narration if appropriate.)

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