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Promotion

A Curious Case in Texas: When Promoting a Book Becomes a Campaign Finance No No

81H-LUSdMnLWendy Davis is running for office. She also has a book out. We’ve seen this all before. No big deal, right?

No big deal except for the fact that this is Texas and the Democratic gubernatorial candidate’s memoir includes an abortion.

The last time Davis spoke personally about abortion (specifically, the ending of an ectopic pregnancy during an epic 13-hour filibuster over a new state abortion law) she was launched into the national spotlight.

Now, in Forgetting to be Afraid, Davis reveals that she terminated another pregnancy in which the fetus had developed a severe brain abnormality.

Supporters are applauding the revelation. “Having that kind of personal story around what is a divisive issue will help,” said a 35-year-old campaign volunteer to The Associated Press.

Republicans thinks so as well, and are taking steps to curb the promotion of the book: Read more

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BookBub Has Raised $3.8M in Funding

bookbubeBook promotion site BookBub has raised $3.8 million in Series A funding, bringing in investments from NextView Ventures, Founder Collective, Avalon Ventures and Bloomberg Beta.

The site is designed to help authors and publishers build audiences and for readers to discover new reads through flash sales on eBooks. The site counts almost 3 million members. According to the Cambridge, Mass.-based company, members buy an average of one million eBooks per month through the service, not including free eBooks. Indie authors and the big five publishers have all been working with the company.

“BookBub’s traction proves it’s filling a huge need for readers, authors, and publishers,” stated David Beisel, partner at NextView Ventures. “We meet with countless startups, but it’s uncommon to find one that has become such a meaningful part of an industry so early in its existence.”

How to Use Cross-Promotion to Sell Your Book

Be-Your-Own-Publicist-ArticThe book industry is like any other in the sense that selling and marketing your product — and, in essence, yourself — can often be the toughest part.

If you’re a unknown author working with a small publishing house (or self-publishing), partnering up with a brand that has a large following could help boost sales and get your name in the press. We got the scoop from several branding experts on how to choose the right partner:

Think outside the box and team up with a brand, retailer or expert who supplements your area of expertise. If you just wrote a book about the benefits of Pilates and the barre method, [Beth Feldman, co-founder of BeyondPR Group] suggests teaming up with Lululemon to do a book signing at their store or build a 10-city tour to appear in their stores and then promote yourself to local media. This begins with concocting a well-crafted strategy to share why you would add value to them via media exposure.

To learn more, including how to build a local following, read: How To Be Your Own Publicist.

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Mediabistro is introducing its newest boot camp: Freelancing 101. This four-week interactive online event starts April 28, and teaches students the best way to start a freelancing career, from the first steps of self-advertising and marketing, to building your schedule and managing clients.

With St. Patrick’s Day quickly approaching, Mediabistro is inviting you to try your luck with code GETLUCKY. Register with the promotional code and you could win anywhere from $10-$50 OFF your registration! Make sure to sign-up before 3/17 to redeem this offer!

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