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Publishing

Penguin Random House Unveils New Logo

Penguin Random House LogoPenguin Random House has unveiled its new logo.

The original logos of the 250 imprints within the company will be retained. The executives plan to print the new company brand image alongside the imprint logos on the spines of books. The animated video embedded below features several examples to illustrate how this would look.

Here’s more from the press release: “The new corporate wordmark underscores the importance of the written word to the company’s culture and work and will most often be paired with one of Penguin Random House’s 250 widely recognized and respected publishing divisions, imprints, and brands. The brand system, as this pairing design framework is called, is flexible and can be employed not just at the publishing level, but also territorially.”
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Cover Design Tips From the Pros

BEAHow does one create an iconic book jacket? Riverhead Books art director Helen Yentus Delete and Knopf designer Oliver Munday tried to tackle that question at a Book Expo America panel. We’ve collected three design tips that they shared during the discussion.

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Atria & United Talent Launch Keywords Press

keywordspressAtria Publishing Group has teamed up with United Talent Agency to launch a new imprint called Keywords Press.

The new imprint will publish books by “digital influencers.” The publisher will put out 6-10 titles a year, all of which will be available digitally and in print. Shay “ShayCarl” Butler, Shane Dawson, Justine “iJustine” Ezarik, Connor Franta and Joey Graceffa are the first authors on the imprint.

“Keywords Press is being built to work with new authors who not only have unique voices, but also have a special and direct relationship with their fans,” stated Judith Curr. “We believe that this generation of digital stars, who are unprecedented in how they’ve built their brands and relate to their audiences, gives us an opportunity to rethink the traditional publishing model.”

Phaidon is Hosting Art Show Based on Book in NYC

phaidonlogo200Art book publisher Phaidon has teamed up with The New Art Dealers Alliance (NADA) to host a series of art shows in different cities around the globe. The first, which opens today, will be held in New York at Pier 36/ Basketball City (299 South Street).

The program at the show is inspired by the Phaidon book Art Cities of the Future. Non-profits from San Juan, Puerto Rico and Detroit, will present interactive project spaces showcasing their work to facilitate creative communities in the economically-challenged cities. Beta-Local from San Juan will feature work from sound artist Joel Rodriguez. The Museum of Contemporary Art Detroit’s contribution will explore the impact of musician Sun Ra and artist Mike Kelley on the city.

The show will be up through the weekend.

Random House Launches Online Cookbook Store

Random-House 304Random House’s online community TasteBook has launched a new e-commerce site dedicated to cookbooks and books about food.

The Bookshop has more than 10,000 titles for sale from many different publishers. Readers can shop the site in 18 different categories including: celebrity chefs, entertaining, and memoir. Recipes featured on TasteBook and the TasteBook Blog will include links to cookbooks that they come from on The Bookshop. TasteBook community members can also use the store to build their own cookbooks. The site has a tool for creating custom recipe books which allows users to add their own personal recipes as well as recipes from the site for $34.95.

“We know that TasteBook’s half-a-million members are avid cookbook collectors who heavily rely on print cookbooks as tools and for inspiration,” stated Lilly Kim, Associate Director, Digital Channel Development, who has spearheaded TasteBook efforts at Random House. “The Bookshop provides cooking enthusiasts an easy way to discover and purchase new cookbooks. It’s a great resource for frequent and occasional cooks who seek out new flavors and inspiration for everyday meals and entertaining.”

 

 

Penthouse to Get Into Erotica Book Publishing

cleispressPenthouse is jumping on the erotica bandwagon. The X-rated media company has teamed up with Cleis Press for a new series of erotica novels called Penthouse Variations On. The series will feature six co-branded collections of erotica, each collection will have a theme. For example, the first title will be Penthouse Variations on Oral.

Co-founder of Cleis Press Felice Newman remarked, “We are excited by this opportunity to expand the readerships of both Cleis and Penthouse in this fresh cross-pollination of sex positive culture. Together, we plan to develop a unique series that will take the erotica market by storm.”

Publishers Group West will distribute the books. The books will come out this fall.

Meg Wolitzer Gets Inspiration From Sylvia Plath in New YA Novel

belzhar_custom-361c0db947a535a4c4d293f4127847c2547cc338-s2-c85Author Meg Wolitzer is working on a new YA novel inspired by Sylvia Plath’s The Bell Jar called Belzhar.

“My narrator is a sixteen-year-old girl named Jam Gallahue who’s dealing with a tragic loss. She’s sent to a boarding school in Vermont for “emotionally fragile, highly intelligent” teenagers. While there, she is put into a tiny, elite class that reads only one writer a semester. And this semester the class is reading Sylvia Plath,” Wolitzer explained in an interview with NPR. “Plath’s work, and her emotional problems, not to mention her journal-writing, take on important dimensions for all the students in the class, who are also asked to write in their own journals, and who, when they do, experience something startling.”

Dutton Children’s Books, an imprint of Penguin, will publish the new work in September.

 

Flatiron Books to Publish Oprah’s New Book in September

flatironFlatiron Books will publish Oprah Winfrey‘s new book What I Know For Sure in September. The book will be the first publication from Macmillan’s new non-fiction imprint Flatiron Books.

The book will include a collection of essays that Winfrey published over fourteen years in the O, The Oprah Magazine column “What I Know For Sure.”

The writing has been revised and updated for the new book. ”…the essays offer a rare, powerful, and intimate glimpse into Oprah’s inner life—her thoughts, struggles, and dreams—while providing readers a guide to becoming their best selves,” explains the press release. “Candid, moving, exhilarating, uplifting, and frequently humorous, the words Oprah shares in What I Know For Sure shimmer with the sort of truth that readers will turn to again and again.”

Melville House & Brooklyn Roasting Company Collaborate on Book-Inspired Coffee Blend

weirdnessCan’t get through the day without a cup of coffee? Melville House, a Brooklyn-based indie publisher, and the Brooklyn Roasting Company have collaborated to create a special blend called The Weirdness.

This limited edition concoction is inspired by Jeremy Bushnell’s debut novel which shares the same title. One of the scenes in the book features the protagonist, a writer named Billy Ridgeway, making a deal with Lucifer over freshly brewed coffee.

Michael Pollack, the owner of the Brooklyn Roasting Company, gave this statement in the press release: “We are thrilled to collaborate with one of our friends and neighbors. The relationship of coffee and reading is one of our core ideals.” Will you be trying this?

McSweeney’s Publishes Portlandia Activity Book

portlandiabookMcSweeney’s has just published an activity book inspired by the popular television series Portlandia. The show’s creators Fred Armisen, Carrie Brownstein, and Jonathan Krisel authored the book. Sam Riley edited it.

“Like a cool high school classroom that prefers a sweat lodge to the traditional classroom, this book will expand your mind through participation, dehydrate you to a state of emotional rawness, then linger in the corners your bare soul,” explains the book’s description. Activities involved in the book include, “How to Crowdfund Your Baby,” “Punk Paint By Numbers,” and “Terrarium Foraging.”

The book retails for $28.00 but is currently on sale for $23.00 on the McSweeney’s site.

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