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Sales Stats

Mass Market Paperback Sales Down Nearly 41%

According to the Association of American Publishers (AAP) net sales revenue report for December (chart embedded above), adult mass market paperback sales dropped 40.9 percent compared to the same period the year before. Overall trade sales declined almost three percent, dipping from $561.3 million to $545.1 million.

As you can see by the year-to-date chart embedded below, overall trade book sales saw a four percent drop and mass market paperback sales declined nearly 36 percent for the year. While eBook sales increased 117 percent last year, they still have not closed the gap with declining print sales.

Here’s more from the release: “The December report represents data provided by 77 publishers and only sales of the participants are reported. NOTE: All numbers have been rounded to one decimal point and may not add up to 100%.”

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Adult Hardcover Sales Down Nearly 21%

According to the latest Association of American Publishers (AAP) net sales revenue report, adult hardcover sales plunged 20.9 percent in November 2011, dipping from $219.9 million to $174 million compared to the same period the year before. At the same time, total trade book sales dipped 3.5 percent.

Above, we have embedded a year-to-date chart above for 2011, but we still need to wait for the December numbers to get a complete picture of book sales in 2011.

Here’s more from the release, drawn from publishers’ insights: “While the November over November e-books number [65.9 percent increase] is still high, it dropped below the triple-digit percentages we’ve seen in the past year.  The year-to-date percentage growth remains pretty consistent with what we’ve been seeing all year.”

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Total Trade Book Sales Down 4.5% This Year

According to the latest Association of American Publishers (AAP) net sales revenue report, the adult mass paperback category declined nearly 38 percent (to $37.2 million) in October compared to the same period last year.

At the same time, adult hardcover sales dropped 17 percent (to $213.3 million) while eBook sales increased 81 percent (to $72.8 million). Above, we’ve embedded the AAP’s sales chart for the year-to-date–including a 4.5 percent decline in total trade revenues the year so far.

Here’s more from the release: “For the second month of the Fall sales season but ahead of the traditional holiday purchasing window, several categories showed declines while others, particularly those which have seen continuing growth over the past year, have maintained momentum … Details for the above follow.  The October report represents data provided by 80 publishers and is produced by the Association of American Publishers.”

Mass Market Paperback Sales Down 54%

According to the Association of American Publishers (AAP) net sales revenue report for September 2011, the adult mass paperback category declined 54 percent (to $31 million) in September compared to the same period last year.

At the same time, adult hardcover sales dropped 18 percent (to $148.3) while eBook sales doubled to $80.3 million. Above, we’ve embedded the AAP’s sales chart.

Here’s more: “With September also being the start of the 2011-2012 academic year, Higher Education showed a nearly 9% gain in net revenue vs September 2010. Additionally, there was significant growth in the category of Professional Books (in the Professional and Scholarly Publishing division) in September, increasing nearly 13% … The September report represents data provided by 80 US publishers and is produced by the Association of American Publishers.”

Adult Hardcover & Paperback Sales Down 18% This Year

According to Association of American Publishers (AAP) net sales revenue report, adult hardcover sales decreased 11 percent in August and adult paperback sales dipped nearly six percent. As you can see by the year-to-date chart embedded above, both categories have seen 18 percent declines this year.

Nevertheless, the AAP stayed positive about eBook sales: “Strong, continuing revenue gains from digital formats in the Trade market – both e-books and downloaded audiobooks – helped offset declines in revenue from physical formats, resulting in only nominal, near-identical decreases vs the previous year’s and YTD’s figures … The survey also noted 96% of e-reader users say they purchased one or more e-books in the past year and 36% of e-reader users are reading more than a year ago.”

Do you think eBook sales can ever replace these growing declines in print sales?

Adult Hardcover Sales Rose 33% in July

According to Association of American Publishers (AAP) net sales revenue report, summer readers rocked the hardcover market in July. Sales in this category rose nearly 34 percent compared to the same period last year.

At the same time, adult paperback sales declined almost 30 percent. As you can see by the Year to Date chart embedded above, adult paperback sales have declined 20 percent and adult hardcover sales are down nearly 18 percent compared to last year.

Once again, eBooks posted massive gains. Here’s more from the release: “In the midst of the summer books season, Adult Hardcovers enjoyed a significant year-to-year monthly net sales revenue increase of more than 30%.  E-Books continue a consistent monthly triple-digit percentage growth track while Downloaded Audiobooks also show another month of increased revenue.”

Adult Paperback Revenues Down Nearly 64%

According to Association of American Publishers (AAP) net sales revenue figures for June 2011, net revenues from adult paperback sales plunged nearly 64 percent compared to the same period last year.

At the same time, eBook sales were up 161 percent–read more at eBookNewser. See the eye-popping figures in the AAP’s chart embedded above–five major print categories all recorded decreases.

Here’s more from the release: “Note that the year-to-date figures represent the halfway point for 2011.  Also note that these figures represent 79 publishers reporting data in all four markets (Trade, K-12, Higher Ed and PSP);15 of them also provided data on e-Books.”

Publishing’s Net Sales Revenue Rose 5.6% from 2008-2010

The Association of American Publishers has released its three-year BookStats report, a statistical study of bookselling trends from 2008 until 2010–providing a snapshot of the industry’s growth during this recession. Publishing’s net sales revenue has grown 5.6 percent during that period, counting $27.94 billion in revenue.

At the same time, the dynamics of formats shifted dramatically. Mass market unit sales have dropped nearly 17 percent since 2008, leaving the format a nine percent share of the trade book market–a two percent decline since 2008. Hardcover’s share of the trade book market dipped from 39.6 percent in 2008 to 37.7 percent in 2010; trade softcovers’ share of the trade book market went from 39.5 percent in 2008 to 37.8 percent in 2010. Both formats marked slight increases in net revenue over that same period.

Sourcebooks CEO and BookStats chair Dominique Raccah had this comment:“The BookStats study indicates that the publishing industry is healthy and growing during a time of unprecedented change … Publishers in every sector of our business have made significant investments in content and technology to better serve their audiences’ needs and those efforts seem to correlate with the results we’re seeing.”

Adult Hardcover Sales Down 23% This Year

aaplogo.jpgAccording to Association of American Publishers (AAP) sales figures for the first half of 2011, adult paperback is the most popular trade category. However, paperback sales dipped nearly 18 percent and hardcover sales fell 23 percent compared to the same period previous year.

At the same time, eBooks sales have continued to grow at a rapid pace. We’ve embedded the complete chart below–what do you think about these figures?

Here’s more from the release: “May is traditionally the second month in the U.S. classroom curriculum buying period and AAP’s previous report showed a year-to-year decline for April 2011 … Additionally, Religious Books maintained growth for another month, showing increases of 21.6% vs May 2010 and 10.8% year-to-date.”

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Adult Paperback Sales Down 7.7% in March

aaplogo.jpgAccording to Association of American Publishers (AAP) sales figures for March, adult hardcover sales increased 6 percent and adult paperback sales declined nearly 8 percent compared to the same period last year.

Here’s more from the release: “In the Trade books division (general consumer fiction and non-fiction), Adult Paperbacks were the top-selling category at $115.9 Million, followed by Adult Hardcover at $96.6M, e-Books at $69.0M, Religious books at $63.5M and Adult Mass Market at $55.2M.”

After months of declines, the adult mass market paperback market actually increased one percent. Below you can check out AAP’s entire sales comparison chart.

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