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Sales Stats

Adult Hardcover & Paperback Sales Down 18% This Year

According to Association of American Publishers (AAP) net sales revenue report, adult hardcover sales decreased 11 percent in August and adult paperback sales dipped nearly six percent. As you can see by the year-to-date chart embedded above, both categories have seen 18 percent declines this year.

Nevertheless, the AAP stayed positive about eBook sales: “Strong, continuing revenue gains from digital formats in the Trade market – both e-books and downloaded audiobooks – helped offset declines in revenue from physical formats, resulting in only nominal, near-identical decreases vs the previous year’s and YTD’s figures … The survey also noted 96% of e-reader users say they purchased one or more e-books in the past year and 36% of e-reader users are reading more than a year ago.”

Do you think eBook sales can ever replace these growing declines in print sales?

Adult Hardcover Sales Rose 33% in July

According to Association of American Publishers (AAP) net sales revenue report, summer readers rocked the hardcover market in July. Sales in this category rose nearly 34 percent compared to the same period last year.

At the same time, adult paperback sales declined almost 30 percent. As you can see by the Year to Date chart embedded above, adult paperback sales have declined 20 percent and adult hardcover sales are down nearly 18 percent compared to last year.

Once again, eBooks posted massive gains. Here’s more from the release: “In the midst of the summer books season, Adult Hardcovers enjoyed a significant year-to-year monthly net sales revenue increase of more than 30%.  E-Books continue a consistent monthly triple-digit percentage growth track while Downloaded Audiobooks also show another month of increased revenue.”

Adult Paperback Revenues Down Nearly 64%

According to Association of American Publishers (AAP) net sales revenue figures for June 2011, net revenues from adult paperback sales plunged nearly 64 percent compared to the same period last year.

At the same time, eBook sales were up 161 percent–read more at eBookNewser. See the eye-popping figures in the AAP’s chart embedded above–five major print categories all recorded decreases.

Here’s more from the release: “Note that the year-to-date figures represent the halfway point for 2011.  Also note that these figures represent 79 publishers reporting data in all four markets (Trade, K-12, Higher Ed and PSP);15 of them also provided data on e-Books.”

Publishing’s Net Sales Revenue Rose 5.6% from 2008-2010

The Association of American Publishers has released its three-year BookStats report, a statistical study of bookselling trends from 2008 until 2010–providing a snapshot of the industry’s growth during this recession. Publishing’s net sales revenue has grown 5.6 percent during that period, counting $27.94 billion in revenue.

At the same time, the dynamics of formats shifted dramatically. Mass market unit sales have dropped nearly 17 percent since 2008, leaving the format a nine percent share of the trade book market–a two percent decline since 2008. Hardcover’s share of the trade book market dipped from 39.6 percent in 2008 to 37.7 percent in 2010; trade softcovers’ share of the trade book market went from 39.5 percent in 2008 to 37.8 percent in 2010. Both formats marked slight increases in net revenue over that same period.

Sourcebooks CEO and BookStats chair Dominique Raccah had this comment:“The BookStats study indicates that the publishing industry is healthy and growing during a time of unprecedented change … Publishers in every sector of our business have made significant investments in content and technology to better serve their audiences’ needs and those efforts seem to correlate with the results we’re seeing.”

Adult Hardcover Sales Down 23% This Year

aaplogo.jpgAccording to Association of American Publishers (AAP) sales figures for the first half of 2011, adult paperback is the most popular trade category. However, paperback sales dipped nearly 18 percent and hardcover sales fell 23 percent compared to the same period previous year.

At the same time, eBooks sales have continued to grow at a rapid pace. We’ve embedded the complete chart below–what do you think about these figures?

Here’s more from the release: “May is traditionally the second month in the U.S. classroom curriculum buying period and AAP’s previous report showed a year-to-year decline for April 2011 … Additionally, Religious Books maintained growth for another month, showing increases of 21.6% vs May 2010 and 10.8% year-to-date.”

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Adult Paperback Sales Down 7.7% in March

aaplogo.jpgAccording to Association of American Publishers (AAP) sales figures for March, adult hardcover sales increased 6 percent and adult paperback sales declined nearly 8 percent compared to the same period last year.

Here’s more from the release: “In the Trade books division (general consumer fiction and non-fiction), Adult Paperbacks were the top-selling category at $115.9 Million, followed by Adult Hardcover at $96.6M, e-Books at $69.0M, Religious books at $63.5M and Adult Mass Market at $55.2M.”

After months of declines, the adult mass market paperback market actually increased one percent. Below you can check out AAP’s entire sales comparison chart.

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Combined Adult Trade Categories Down 34%

aaplogo.jpgAccording to Association of American Publishers (AAP) sales figures, combined adult trade categories plunged 34 percent in February compared to the same period last year.

At the same time, eBook sales totaled $90.3 million for the month, expanding 202 percent compared to the same period  last year. eBookNewser has more details about those figures. Below, we’ve embedded the complete release.

Here’s more from the AAP: “Adult Trade categories combined (Hardcover, Paperback and Mass Market) were $156.8M, down 34.4%.  Children’s/Young Adult categories combined (Hardcover and Paperback) were $58.5M, a decline of 16.1%.”

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Mass Market Paperback Sales Plunge 30%

aaplogo.jpgAccording to Association of American Publishers (AAP) sales figures, adult mass market paperback sales plunged nearly 31 percent in January compared to the same period last year. At the same time, adult hardcover sales fell 11 percent.

Total book sales dipped 1.9 percent over the same period, totaling $805.7 million. eBook sales continued to grow dramatically–eBookNewser has those details.

We’ve embedded the complete release below. Here’s more from the report: ” In the Children’s/Young Adult category, Hardcover sales were $31.2M in January 2011 vs $31.8M in January 2010 (-1.9%) while Paperbacks were $25.4M, down 17.7% from $30.9M in January 2010.”

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Adult Hardcover Sales Rose 23% in December But Slipped 5% for Calendar Year

Adult hardcover sales rose 23 percent and adult paperback sales rose 4.5 percent in December compared to the same period last year. However, the Association of American Publishers (AAP) noted that all three categories were down for the calendar year.

Here’s more from the AAP release (embedded below): “The categories fell slightly for 2010 vs calendar year 2009 with Hardbacks sales at $1.57B vs $1.65B in 2009 (-5.1 percent); Paperbacks reaching $1.38B vs $1.41B in 2009 (-2.0 percent) and Mass Market at $673.5M for 2010 vs $718.9M (-6.3 percent).”

As you can see by the AAP chart embedded above (click to enlarge), eBook sales recorded another strong month. Sales increased 164.8 percent in December compared to the same period last year. Overall, eBook sales increased 164.4 percent compared to 2009.

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Adult Paperback Sales Down 19% in November

aaplogo.jpgAccording to Association of American Publishers (AAP) sales figures, adult paperback sales sagged 19 percent in November. At the same time, overall sales rose by 5.1 percent compared to the same period the previous year, totaling $852 million.

In addition, hardcover Children’s/YA sales decreased 2.7 percent in November and paperback sales in the same category decreased by 5.5 percent in November compared to the same period the previous year. Update: eBookNewser has more about eBook sales for the month.

Here’s more from the release: “The Adult Hardcover category was up 4.3 percent in November with sales of $219.9 million, although sales for the year-to-date were down by 6.1 percent. Adult Paperback sales decreased 19.0 percent for the month ($80.8 million) revealing a decrease of 1.4 percent for the year to date. Adult Mass Market sales decreased 9.5 percent for November with sales totaling $47.7 million; sales were down by 14.0 percent year to date.”

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