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Comic Book Facebook Game Counts 5.3 Million Monthly Active Users

Marvel’s Avengers Alliance game brought comic book heroes to Facebook, creating a highly successful new kind of storytelling on the social network. AllFacebook has more:

According to sister site AppData, Avengers Alliance has 5.3 million monthly active users. The game has also recently earned a spot on Facebook’s developers blog. According to the blog, the game was up and running quickly. It took just one day to prototype, and then there was one week of internal testing and one week for staging and going live. The game has become successful, Facebook notes, largely because of the quality of its open graph actions. The makers of the game wanted to ensure that the actions sent out by players would rise above the simple ones informing friends of achievements.

Press play below to listen to an encore edition of the Morning Media Menu where we interviewed Alex Irvine, the comic book writer and novelist behind Avengers Alliance.

In addition, Irvine shared advice for writers looking to explore the art of video game writing. Click here to read excerpts from the interview.

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