Bloomberg.com reports on the reaction to manga's rising popularity in Europe, building from the satirical response in the new Asterix graphic novel to the financials and giving a simple reason for the books' popularity: "They create a niche genre for girls." That's fine, says MangaBlog, but it could also be that the market for traditional Eurocomics is in decline. The takeaway for Love Manga, though, is in observing how European publishers are rushing to meet the new demand, including developing their own manga-style comics, much like American publishers.