Confirmed: Mantle Novel Lyons’ Biggest Book

Sarah told you earlier this morning that Lyons Press acquired Peter Golenbock‘s 7, the novel in which Mickey Mantle’s ghost recounts his sex-filled exploits. Now, the Associated Press reports that Lyons is preparing a 250,000-copy first printing, the largest in the company’s history (topping the 100,000-copy run for last year’s From Baghdad, With Love). And, for those of you keeping score, that’s more than four times the size of the print run ReganBooks had planned to give Golenbock back when they had the novel on their frontlist.

MEDIABISTRO EVENTS

Get Social Media Marketing Secrets from Experts

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.