The American Library Association released an E-Book Media and Communications Toolkit, helping libraries campaign for digital book access.
The package includes statistics, graphics, reporter contact advice, sample public service announcement scripts, and templates for writing op-eds and letters to the editor. We’ve included the op-ed template below–do you think these letters can help librarians take their cause to the public? Here’s more about the template:
This op-ed (stands for “opposite the editorial page”) template is intended to raise awareness that your library offers e-books, but also faces roadblocks to this service. If e-books are new or underutilized in your community, this may be a good choice for you. We have included places to customize this text to your community, but you should change the draft headline or other text to meet your needs and local media guidelines for length. Op-eds provide a place in newspapers, some magazines, and some television and radio commentaries, for readers, listeners and viewers to express their views. A good strategy is to be timely and present local evidence to make your point.