David Gross Revs Up for NYC Reading

Perhaps you remember an item I wrote last summer about memoirist David Gross‘s return to Manhattan during a summer lull in his job as the creative director at Ducati. Well, I hear he’s back in town again this week, and he’ll be reading from Fast Company at the motorcyle company’s SoHo showroom tomorrow night. As general manager Bill Shelton notes, “David has been credited with taking this classic motorcycle manufacturing company and redefining it as an iconic international design engine that churns out heavily branded products… that personify everything that is cool about motorcycles.” And the story of how he did it is pretty darn fun, so if you get a chance, go!

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.