David Rosenthal will lead a new imprint at Penguin. In June,  Jonathan Karp replaced Rosenthal as the publisher at the  Simon & Schuster trade imprint.

The New York Times had the scoop. The unnamed imprint will publish between 24 and 36 books a year.

Rosenthal had this quote: “I’m going to make lots of trouble … They’re going to let me go after the kind of — I wouldn’t say quirky — but the peculiar stuff that I sometimes like. What they want very much is for me to be able to indulge my passions, indulge my taste.”