InsideMobileApps InsideSocialGames 10,000 Words FishbowlNY FishbowlDC LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Department of Publishing Obvious: Nobody Knows Anything

sittenfeld-bookscan2.jpg

Wow, I’m sure the entire world needed the New York Times business section to tell them that the publishing industry doesn’t work like every other business because oops, they can’t really predict bestsellers and big advances don’t always correlate to big sales and small advances can break wide and all the other tropes and cliches associated with this wonderfully amorphous world we exist in. Or as Janklow & Nesbit‘s Eric Simonoff said that whenever he discusses the book industry with people in other industries, “they’re stunned because it’s so unpredictable, because the profit margins are so small, the cycles are so incredibly long, and because of the almost total lack of market research.”

Really, about the only new thing I learned was that Curtis Sittenfeld got $40K for the two book deal that would result in PREP and MAN OF MY DREAMS, which a) was more than I expected b) a pretty good investment by Random House.

Mediabistro Course

Content Marketing 101

Content Marketing 101Starting September 8, get hands-on content marketing training in Content Marketing 101! Through a series of webcasts, content and marketing experts will teach you the best practices for creating, distributing and measuring the results of your brand's content, including how to develop a content marketing plan, become a content marketer, and more. Register now!