Digital Books on Christmas Morning

Last week’s gift-giving filled stockings with more digital book-reading devices.

According to the Huffington Post, five of the six most popular Christmas morning Google searches were iPhone, iTunes, and iPod Touch-driven. Check it out:

“1. itunes.com
2. itunes download
3. itunes store
4. stores open on christmas day
5. www.itunes.com downloads
6. itunes gift card”

What does this mean for publishers? Start courting these new readers. Digital reader companies like Lexcycle’s Stanza and the new application ScrollMotion are teaming up with publishers to get these new users reading.

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.