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eBook Discounting Takes Off This Holiday Season

mockingjayOn Cyber Monday Open Road Integrated Media offered eBooks for up to 80 percent off. The publisher is not alone in offering such major discounts on eBooks this holiday season.

Many of the big retailers are offering huge discounts on bestselling eBooks. For instance, Mockingjay (The Final Book of The Hunger Games) by Suzanne Collins is currently $6.99 from Kindle, down from the $14.99 eBook list price.

Digital Book World has more: “Authors, publishers and agents are still being paid the same amount for each copy of the book by the retailers, meaning that many of these books are being sold at a loss, the aim likely to accrue market share. While publishers with discounted books are likely moving many copies and shoveling in revenue, they may also be disconcerted with the new perceived value of their wares.”

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