AppNewser Appdata FishbowlNY FishbowlLA FishbowlDC TVNewser TVSpy LostRemote more UnBeige AgencySpy PRNewser 10,000 Words MediaJobsDaily SocialTimes AllFacebook AllTwitter semanticweb.com

eBook Readers: Market Creators or Segmenters?

speaker_joshuabenton_100x100.jpgAlongside GalleyCat and eBookNewser, our West Coast sibling BayNewser has been covering the eBook Summit–supplementing our coverage with some fascinating points.

Blogger E.B. Boyd wrote about: Sony’s Digital Reading Division president Steve Haber on the business of cannibalizing and Google Books betting system for eReaders.

Best of all, her coverage included this excellent portion of a presentation by Joshua Benton from Harvard’s Nieman Journalism Lab “For books, the Kindle is a market creator: The people who buy a Kindle, after they buy a Kindle, they buy a lot more books … I have the Kindle iPhone app, and I have bought books that I would not have bought otherwise … But in the news world, do people read more news because of the Kindle? Are people more likely to pay for news because it comes on a Kindle? I think the answer is no. I think the Kindle is a market segmenter [not a market creator]”

Mediabistro Event

Early Bird Rates End Wednesday, May 22

Revamp your resume, prepare for the salary questions, and understand what it takes to nail your interviews in ourĀ Job Search Intensive, an online event and workshop starting June 11, 2013. You’ll learn job search tips and best practices as you work directly with top-notch HR professionals, recruiters, and career experts. Save with our early bird pricing before May 22. Register today.