InsideMobileApps InsideSocialGames 10,000 Words FishbowlNY FishbowlDC LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

eBook Readers: Market Creators or Segmenters?

speaker_joshuabenton_100x100.jpgAlongside GalleyCat and eBookNewser, our West Coast sibling BayNewser has been covering the eBook Summit–supplementing our coverage with some fascinating points.

Blogger E.B. Boyd wrote about: Sony’s Digital Reading Division president Steve Haber on the business of cannibalizing and Google Books betting system for eReaders.

Best of all, her coverage included this excellent portion of a presentation by Joshua Benton from Harvard’s Nieman Journalism Lab “For books, the Kindle is a market creator: The people who buy a Kindle, after they buy a Kindle, they buy a lot more books … I have the Kindle iPhone app, and I have bought books that I would not have bought otherwise … But in the news world, do people read more news because of the Kindle? Are people more likely to pay for news because it comes on a Kindle? I think the answer is no. I think the Kindle is a market segmenter [not a market creator]”

Mediabistro Course

Fashion Writing

Fashion WritingStarting September 23, work with the contributing editor at ELLE.com to get your writing published in fashion magazines and websites! In this course, you'll learn how to write fashion headlines, runway reviews, and fashion features, write compelling pitch letters, and gain insight into the fashion industry. Register now!