eHarmony Asks HarperOne for Relationship Advice

HarperOne, the wing of HarperCollins focused primarily on the “mind-body-spirit” market, has announced that it will provide the online dating service eHarmony with content for its relationship advice website on an ongoing basis. The venture began two weeks ago with an article by Arielle Ford (right), author of The Soulmate Secret: Manifest the Love of Your Life with the Law of Attraction, and will also feature her sister, Debbie Ford (right, inset), as well as Fred Luskin and Raphael-Cushnir. After each article is published on the website, the authors will make themselves available for discussions with eHarmony clients and other readers—and their articles will also be included in eHarmony’s email newsletters, which are said to reach 4.5 million readers a week.

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.