Publishers Marketplace reports that Amy Einhorn in moving to Putnam to start the eponymous imprint Amy Einhorn Books, where she will be vp and publisher, beginning July 9 and reporting to president Ivan Held. Einhorn will publish fiction, narrative nonfiction and commercial nonfiction, focusing on “intelligent writing with a strong narrative, always with great storytelling at its core.” Einhorn has been hardcover editor-in-chief at Grand Central, where she also founded and launched the Five Spot imprint.