At the Inside Social Apps conference in San Francisco, Social Reality EVP of publisher relations Kristoffer Nelson offered some tips for book publishers looking to use Facebook to promote their books and grow their audience.

His company has worked on social media campaigns for major companies like Snickers, HP, General Mills, Coke, Ford, Kellogg’s, Bayer, eBay and Bank of America.

Here’s more about the firm: “Social Reality is a leading facebook app network and developer, reaching 300 million monthly users. We help brands leverage the social graph to increase brand equity — turning facebook users into loyal fans and ambassadors.”