Last week indie rock singer and author Alina Simone shared her secret for creating the “fastest, easiest and cheapest” book trailer on the Morning Media Menu podcast.

Simone also  talked about her new memoir, You Must Go and Win and shared book promotion tips for writers. Her homemade video (embedded above) featured Eugene Mirman and Stephen Elliott brainstorming promotional ideas.

Press play below to listen on SoundCloud.

Here’s an excerpt: “I did it in the cheapest way possible, which is a default mode for many. I got a bunch of really funny people in a room to talk about marketing a book. Any folks with a book can make a trailer. Just grab some great friends who you think are highly entertaining. Everyone has these friends, whether they are Eugene Mirman or not). Turn the camera on and edit something together out of a conversational gambit. That’s the fastest, easiest and cheapest way to make a book trailer.”