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Forget Book Tours. It’s All About the Bed Stay.

Tracheotomies included, book sales rarely come this easy:

Sales of Pope John Paul’s new book Memory and Identity have rocketed since he was taken to [the] hospital for throat surgery on Thursday morning, a spokesman for Italian publisher RCS MediaGroup said yesterday.

Sadly, it’s because of the sudden news of the operation. It sparked a lot of curiosity and demand has been huge compared to our original expectations,” the spokesman said.

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