Former Bookspan Exec Lands @ DMA

The Direct Marketing Association, a trade association for companies that employ direct marketing techniques in their practices, announced yesterday that they have hired Sue Geramian (left), the former Bookspan senior vice president of corporate communications, for a newly created senior veep position encompassing communications and public and media relations. “I have
tremendous confidence that Sue will be an outstanding and vital member of the management team as we continue to build upon DMA’s firm foundation,” says president/CEO John A. Greco, Jr.. Geramian’s background before Bookspan includes stints at Gruner + Jahr and Burson-Marsteller.

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