Get Your Kids to Read More This Summer

I wasn’t quite able to get the embedded video of WABC’s Sunday morning feature promoting youth reading to work, so you’ll have to settle for this photo of authors Jane O’Connor, MAC, and Scott Westerfeld in the studio. It’s worth clicking through to hear (and read) their advice on how to get kids of all ages excited about reading books; I was especially struck by the reminder from all three writers that reading is a social activity—and that the more people reading a book, the better it gets. (And, as they point out, you don’t always need an online social network to get kids talking to each other about books.)

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting this Thursday, February 16. Other speakers include Morin Oluwole (Facebook), Michael Brito (Edelman Digital), and Tim Devane (bitly). Register now.