Goodnight Moon Artist Posthumously Quits Smoking

It’s been a busy morning, so I’m only now seeing Edward Wyatt’s NYT dispatch on the airbrushing away of Clement Hurd’s cigarette from his photo on the book jacket of Goodnight Moon:

hurd.jpg

“HarperCollins said it made the change to avoid the appearance of encouraging smoking and did so with the permission of the illustrator’s estate,” reports Wyatt. “But Mr. Hurd’s son, also a children’s book illustrator and author, said he felt pressured to allow it.” And let’s face it: his hand does look pretty dumb just hanging in the air like that now.

Here’s the scary thing, though: according to the story, Goodnight Moon continues to sell 800,000 copies annually. How can there be that many kids left who haven’t had it read to them yet?

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