Google Gives The Link Subtle Boost

Tuesday morning, we told you about the publication of Colin Tudge‘s The Link, the super-secret Little, Brown book about the discovery of a 47-million-year-old fossil in Germany. So we thought it might be fun to show you how Google marked the occasion—by recasting its homepage logo into a reproduction of the Darwinus masillae fossil. Clicking on the image would then give you the search results for “missing link found,” most of which pertain to the discovery.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.