Happy Morning

LONDON (AP) — More than 100,000 fans have pre-ordered the new Harry Potter book that goes on sale in five months’ time, the British division of online book retailer Amazon said Monday.

You do realize, don’t you, that it’s statistically impossible all 100,000 will be alive by then? Pre-ordering, always a small gamble.

MEDIABISTRO EVENTS

Get Social Media Marketing Secrets from Experts

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.