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HarperCollins Facebook App Trades Book Excerpts for Likes

HarperCollins has introduced a new Facebook app to promote books called Like to Read. The app lets Facebook users who like a book see an excerpt from that book. Once the book passes a set number of likes, the publisher releases an additional excerpt from that book.

AppNewser has more: “The first book the publisher has promoted with the app is Into the Darkest Corner by Elizabeth Haynes. Every time the likes hit 500, the publisher gives away another excerpt. So far, the book has likes garnered more than 7,000 likes.”

Publishers’ Weekly wrote about the publisher’s future plans for the app: “The publisher has broad plans for Like to Read, and will employ it across five HC imprints. Harper’s goal, [Mark] Ferguson said, ‘is to select books that we think are right for this particular strategy, namely fast-paced, addictive reads that are most likely to activate a fan in the short term and convert them to a buyer in the medium-to-long term.’”

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