HarperCollins Partners with iPhone for Book Excerpts

HarperCollins announced Wednesday that it had set up a special link that will allow browsers to view excerpts from more than a dozen new releases, such as Michael White‘s SOUL CATCHER and Michael Korda‘s biography of President Eisenhower, reports the Associated Press. Browsers can view up to 10 pages of a given book’s first two chapters and can quickly shrink or enlarge the print size.

“Reaching consumers on mobile devices and the Internet is increasingly important for publishers,” Brian Murray, president of HarperCollins Publishers Worldwide, said in a statement that noted the publisher has some 10,000 titles already digitized. “Our digital warehouse gives us the unique opportunity to quickly offer access to our titles on the newest technology, and we encourage people to provide feedback about their experiences.”

MEDIABISTRO EVENTS

Get Social Media Marketing Secrets from Experts

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.