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HarperCollins Stops Mailing and Printing Catalogs

9780061911699_0_Cover.jpgThe HarperCollins Fall catalog is completely digital this year, featuring some links to e-galleys, multimedia extras, and a personalized list to save titles while browsing. According to Publishers Weekly, the company will no longer mail physical copies of the catalog, but the webite offers a printable PDF for die-hard paper readers.

For example, the It Books imprint digital catalog features a month-by-month listing of individual titles like Neil StraussRules of the Game paperback as well as backlist information, video materials, and a link to the book’s website.

Here’s more from the article: “Josh Marwell, president of sales at HC, said the new online catalogs marks the “next step in the evolution of how we bring our books to market.”

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