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HarperCollinsCanada Launches New Weekend-Themed Imprint

hccanda.jpgIn May 2010, HarperCollinsCanada will launch HarperWeekend, a leisure-reading centered imprint that will spotlight sure-fire hits like Michael Crichton‘s “Pirate Latitudes.”

HarperCollinsCanada’s publisher Iris Tupholme explained the imprint in a statement: “HarperWeekend was created for readers who want a book they know they will love. The emphasis is on great stories, well told, perfect for a weekend at home or away … The imprint gives us another opportunity to market and sell some of the most exciting books on our list under a fresh brand, targeting one of the most robust sectors of the book-buying public.”

Five other books will be included in the launch: Glenn Cooper‘s “Library of the Dead,” Tish Cohen‘s “Town House” and “Inside Out Girl,” Martin Walker‘s “Bruno, Chief of Police,” and Isabel Wolffs “A Vintage Affair.”

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