HarperCollins/MySpace Synergy Embraces YA Market

Late last week, MySpace and HarperCollins launched a HarperTeen home page that includes blog entries from the imprint’s authors, promotional videos, and information on upcoming releases. The “customized interactive community for teen readers” also features message boards, contests, and a “first look” program that distributes galleys to select readers.

Both companies are divisions of News Corp.

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