Hoaxing the Hoaky

Due to some tech issues with Movable Type, Publishers Lunch got around to covering Atlanta Nights, the book-length hoax submitted to PA, before us. Still: if you haven’t checked out weblog Tenebris’s reprinting of PublishAmerica’s letters to the Atlanta Nights team, we’ll at least claim credit for reminding you to do so.

Also worth a (slightly more fleeting) glance: PublishAmerica‘s website, presumably written by a publicist version of Glenn Close in Fatal Attraction, someone capable of continually mistaking stalking for publicity. Among the site’s listed “success stories”:

PA.jpg

Perhaps it’s only fair, though, to expect a vanity press to confuse a book’s arrival with its happy reception. After all: in its world, acceptance is the effect of correct postage.

And, to whatever degree PublishAmerica claims it isn’t a vanity press, its desperate need for “success stories” (and crumb-sized implications of “credibility”) proves otherwise.

MEDIABISTRO EVENTS

Get Social Media Marketing Secrets from Experts

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.