Earlier this year Carri Bugbee won an Shorty Award for a fictional Twitter feed–writing tweets about the life of “Mad Men” character Peggy Olson and gaining over 13,700 Twitter followers.

GalleyCat caught up with Bugbee at O’Reilly Media’s Twitter Boot Camp, where experts pondered this new social networking tool. In this exclusive interview, Bugbee tells publishers how they can build Twitter campaigns for imaginary characters–including a speculative riff on a Twitter feed for a Michael Connelly character.

Besides writing about the adventures of a young secretary in New York City, Bugbee works for Big Deal PR, building social media campaigns for different companies.