HP-1: Asda Prices HP7 at 5 pounds

Supermarket Asda has set a new benchmark for pricing as it will be selling HARRY POTTER AND THE DEATHLY HALLOWS for an unprecedented £5, 72% off the recommended retail price, reports the Bookseller’s Graeme Neill. Bloomsbury said they were “bemused’ by Asda’s pricing and warned that it will sell out very quickly, disappointing those keen to pick it up cheaply. “We are confident that readers will still choose to buy their books at other retailers across the country amid crowds of fans looking for a magical atmosphere rather than just a cheap price and they are more likely to continue to have it in stock,” said Marketing Director Minna Fry, who added that pricing the book at 5 pounds means incurring an extra 2.5 million pounds of debt for parent company Wal-Mart. Ah, the joys of price wars…

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