If I Did It Back to Press

Hillel Italie gets the goods on the second printing of If I Did It, as Beaufort Books raises the total print run to a reported 200,000 copies. Because, let’s face it, having OJ Simpson get himself arrested over the weekend is the best publicity the book could get short of him reversing his disavowal of everything it says about how he could’ve killed his ex-wife and an innocent bystander.

MEDIABISTRO EVENTS

Get Social Media Marketing Secrets from Experts

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.