Indigo Books launches revamped website

The Canadian bookstore conglomerate plans to unveil a new website this fall designed to improve its interaction with customers, the retailer’s president and CEO said yesterday to the Toronto Star. The site, which will be relaunched on November 1, s part of an expanding “have it your way” approach to customer service, Heather Reisman said at Indigo’s annual shareholder meeting.

The company is also introducing Indigo EOutlet, a section of the chapters.indigo.ca website targeting “true value” shoppers, through which it will sell bargain books and overflow product at a discount.

Reisman said Indigo isn’t concerned that Internet shopping will deter customers from visiting its stores, noting that members of Indigo’s iReward loyalty program shop in stores and on their computers. “That loyalty is something Indigo could use to its advantage, or as a fall-back if online sales don’t meet expectations,” says Hamed Khorsand, a senior research analyst for BWS Financial.

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