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Inside Mary Matalin’s Conservative Imprint

LettersSM.jpgPolitico recently profiled Mary Matalin, the Republican strategist, commentator, and and author who now serves as EIC at Simon & Schuster’s 4-year-old conservative imprint, Threshold Editions.

The article explores Matalin’s close working relationship with her powerful authors, including former Vice President Dick Cheney and stategist Karl Rove. The article also offers a sneak peak at the next book by Fox News personality Glenn Beck, entitled “Arguing With Idiots: America’s Next Epic Battle: 1776 vs. 1984.”

The article also interviewed HarperCollins executive editor Adam Bellow, who had these thoughts: “You have to have screaming commercial best-sellers. You have to keep delivering them year after year. The success at Threshold, which took a while to find its legs, has been largely to do with Glenn Beck and Mark Levin. And the success of those books is that these authors have enormous media platforms.”

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