Is Your Local Indie Bookstore Blogging?

Random House sales rep Ann Kingman (left) offers 11 reasons indie bookstores should consider blogging as a way to improve their business, from increased visibility on Google and community engagement to promoting in-store events and showing off employees’ authoritative passion for books. Some readers are already expanding upon Kingman’s ideas: “You know those little handwritten cards your employees post in the store, guiding people to favorite reads?” asks Kassia Krozser of Booksquare. “Why not use your blog for a similar purpose? … Think of your blog as a way to handsell on the Internet.”

We’ve seen a few indie bookstore blogs, from Powell’s in Portland, Oregon, to Riverrun in Portsmouth, New Hampshire, but we’re always on the lookout for more—feel free to mention your favorites in the comments section.

(And booksellers may want to keep an eye on Kingman’s blog for additional advice…)

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