Jeff Howe Relaunches One Book, One Twitter as 1book140
Jeff Howe has partnered with The Atlantic to relaunch the online book club, One Book, One Twitter.
Howe explained in the announcement: “I’d always intended to relaunch One Book, One Twitter … It has a new name—1book140—but what hasn’t changed is the global, participatory nature of the affair: The crowd is still in charge.”
Twitter readers will choose the book to read in the online book club. You can still vote on the following titles: The Blind Assassin by Margaret Atwood, The Keep by Jennifer Egan, Snow by Orhan Pamuk, Super Sad True Love Story by Gary Shteyngart, and Apex Hides the Hurt by Colson Whitehead. Reading will commence on June 1st.
In the comments section of the announcement, nominations ranged from classic books such as Catcher in the Rye by J.D. Salinger to popular YA titles likeThe Book Thief by Markus Zusak. Last year, participants read American Gods by Neil Gaiman. Which title will you vote for?
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