Kidd on Kindle: This Changes Nothing

Last week, a reader suggested to me that he “would love to see an interview with Chip Kidd in reference to [Amazon.com's] Kindle and the fate of book covers.” Great idea, I thought—too bad the design blog A Brief Message beat me to it by several days. “I’ve been asked to comment on what effect I think [the Kindle] will have, if any, on book design as we know it,” Kidd wrote last Wednesday. “Here goes. None.”

“The printed book as a piece of technology has yet to be improved upon,” the acclaimed graphic designer elaborates. “And won’t. Certainly not by something that looks like a prop from Charlie’s Angels and has, are you ready, a whopping ONE typeface. For everything! Yay!”

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Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.