Laissez Les Bons Temps Rouler

Yesterday afternoon, the marketing managers for DK Publishing celebrated Mardi Gras—and the arrival of a new edition of their DK New Orleans travel guide—with a little in-house party, complete with masques and beads. They stayed close enough to the holiday tradition that they baked a tiny Baby Jesus doll into the King Cake… No word, though, on who got the lucky slice, or what favor they might have enjoyed around the office for the rest of the day.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.