Lipsyte, w/ ♥

Intrigued by the possibility of “fact-checking,” GC took the liberty of running yesterday’s Observer piece through Eyeshot’s Sam Lipsyte Love Calculator, knowing that — unlike first-person reporting — “love calculations” could never be affected by personal opinion. So, sure, everyone loves Lipsyte when a journalist comes knocking, but we wanted to know, how did they really feel? (Links take you to each suitor’s on-the-record “feelings.”)

Sam Lipsyte + Gerald Howard = 48% ♥            Assessment: Truth Spinner
Sam Lipsyte + Gary Shteyngart = 57% ♥           Assessment: Story Teller
Sam Lipsyte + Ira Silverberg = 57.5% ♥            Assessment: Loyalist
Sam Lipsyte + Morgan Entrekin = 47% ♥          Assessment: Indeterminist
Sam Lipsyte + Lorin Stein = 49% ♥                    Assessment: Editor

Journalists: why do you bother?

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.