LOLGalleycat: Walter Reassures an Anxious Public

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When I ran a poll around Brad Listi‘s book trailer, he wanted to make sure that everybody understood that his dog hadn’t really been taken hostage, and that Walter was perfectly all right. And here’s the proof, as the adorable pooch is corralled into another marketing campaign for Listi’s novel, Attention. Deficit. Disorder.

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Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.