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Madeline McIntosh Random House’s Overall Digital Strategy

rh23.jpgAs news broke yesterday that Random House would split Crown Publishing Group into two distinct groups, GalleyCat asked Random House, Inc. spokesperson Stuart Applebaum what the reorganization meant for overall digital publishing efforts at the conglomerate.

“The person who will lead our digital momentum is Madeline McIntosh,” he explained, referring to the Nov. 2 re-hiring of the digital executive. “She had been with Random House and its predecessor companies prior to leaving us in mid-2008 to join to Amazon. [Random House CEO] Markus Dohle brought her back last month. She’s starting in December to be president, Sales, Operations, and Digital She’s been one of the online marketing pioneers.”

Yesterday’s reorganization leaves Crown trade publishing imprints on one side and Random House Audio Group and the Random House Information Group on the other. Crown Publishing Group publisher Jenny Frost is leaving the company. Doubleday Canada’s executive publisher Maya Mavjee will take over as publisher of the restructured Crown Publishing Group.

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