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Mamiverse Launches New Books Section

Mamiverse, the family lifestyle website aimed at the moms in the Latino community, has hired former HarperCollins children’s editor Adriana Dominguez to lead its new Books section.

Rene Alegria, former publisher of HarperCollins’ Rayo imprint, started Mamiverse in 2011, and the site now generates more than one million views every month.

Mamiverse Books will feature book reviews and interviews. In addition, the organization aims to launch a national reading campaign targeting Latinos called the “Mamiverse Reads Pledge Drive.”

Here’s an excerpt from Dominguez’s first editor’s note:

During my 15 years in publishing, I have participated on many panels and done a number of interviews on the subject of children’s books. Invariably, at the end of each panel or interview, I am approached by a mami eager to help her child succeed, always with questions along these lines: How do I get my child to love reading? Which are the best books for my child? Where can I get these books? There are a lot of children’s books out there, and not enough information on how choose them. There’s almost no information for Latina moms in particular. I have reviewed and selected books for librarians and educators, but have had few opportunities to address the true shapers of Latino children’s futures—their mamis—directly.

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