At some point this quarter, Marvel will unveil its first Facebook game. The Disney-owned company hopes that Marvel: Avengers Alliance can compete with popular Facebook games like Farmville.
Our sibling blog Inside Social Games has more: “The game will be a combat RPG set in the wake of “the Pulse”, a galaxy-wide disaster that has made New York the target of almost everyone in the entire pantheon of Marvel villains. Players will take on the role of a junior S.H.I.E.L.D agent, tasked with gathering the world’s superheroes together into teams to protect the city. Disney is hoping the game will balance between a casual audience and serious Marvel fans, so despite its source material, the game will not be a hardcore-player focused title.”