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Media App Summit Adds Atavist

Join fellow publishers, entrepreneurs, developers, and digital content strategists at Media App Summit, December 3 in New York City. Learn strategies the experts use to effectively retain and engage their audiences in the turbulent mobile world. You’ll save $300 when you register by Thursday.

Evan Ratliff, co-founder and editor of Atavist, explores how to maximize the social media presence and cross-platform exposure of your app during the presentation, New Distribution Models for eBooks and Apps. This panel discusses some of the tools and strategies which are now available to market and publicize apps and ideas.

Matthew Cavnar, VP of business development at Vook, shares advice for making your app more discoverable in vast online destinations during Maximizing Discoverability & Profitability in Book App Marketplaces. You’ll learn how to create eye-catching content, rise up the Top App lists, and promote your app in the right places.

Additional panelists include experts from The Museum of Modern Art, Barnes & Noble Digital Products, Lonely Planet, Edelman Digital, and UNICEF. View the full program here.

Remember to register by Thursday, September 27 and save.

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Thursday May 23: Real Talk about Life after Publication

These days, writers aren’t just writers: They’re social-media mavens, seasoned public speakers, and one-person publicity machines. And they still have to find time to write their books! Find out what life is like once you've landed that dream book contract in a free web chat with young-adult authors Elizabeth Norris (Unraveling and Unbreakable) and Brodi Ashton (Everneath and Everbound) — plus special guest Kristin Rens, editor at HarperCollins imprint Balzer + Bray. Thursday, May 23 at 7:00 p.m. ET. on Figment.com.