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Media App Summit Adds Atavist

Join fellow publishers, entrepreneurs, developers, and digital content strategists at Media App Summit, December 3 in New York City. Learn strategies the experts use to effectively retain and engage their audiences in the turbulent mobile world. You’ll save $300 when you register by Thursday.

Evan Ratliff, co-founder and editor of Atavist, explores how to maximize the social media presence and cross-platform exposure of your app during the presentation, New Distribution Models for eBooks and Apps. This panel discusses some of the tools and strategies which are now available to market and publicize apps and ideas.

Matthew Cavnar, VP of business development at Vook, shares advice for making your app more discoverable in vast online destinations during Maximizing Discoverability & Profitability in Book App Marketplaces. You’ll learn how to create eye-catching content, rise up the Top App lists, and promote your app in the right places.

Additional panelists include experts from The Museum of Modern Art, Barnes & Noble Digital Products, Lonely Planet, Edelman Digital, and UNICEF. View the full program here.

Remember to register by Thursday, September 27 and save.

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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.