Mein Kampf, “Secret Bestseller”

Since January, Mein Kampf has sold more than 50,000 copies in Turkey, climbing to no. 4 on its bestseller lists. Political scientists, asked to explain the book’s new popularity, attribute it to “a rise in anti-American sentiment, sparked by the occupation of Iraq and anti-Semitism resulting from Israel’s Palestinian policy.”

Mein Kampf has always been a sleeper, a secret bestseller,” said Oguz Tektas of Mefisto editions, one of several publishing houses to re-release the book Hitler wrote while in jail in 1925. “We took it out of the closet for purely commercial reasons.”

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