Jeremy Ettinghausen, the “digital publisher” at the UK branch of the Penguin Group, dropped us a line to let us know about his house’s plans to insinuate themselves into the virtual world of Second Life. Fittingly enough, Penguin (collaborating with “innovation marketing” agency Rivers Run Red) will begin the project by distributing print and audio excerpts from Neal Stephenson’s cyberpunk ur-text Snow Crash in Second Life settings, along with discounts for UK readers. “With Snow Crash we can showcase a book close to many Second Lifers’ hearts and minds,” Ettinghausen writes, “and it is an obvious entry point for Penguin. But in an environment where words are intensely powerful, we hope that we can bring other books and other authors into Second Life and provide some quality content for the bookshelves of residents, both inworld and offline.” With that goal in mind, Penguin will eventually follow up with samples from 20 other titles in the “Penguin Virtual Bookshelf.”
Rosen Publishing Group is looking for a Digital Product Marketing Manager. next job Houghton Mifflin Harcourt is looking for a Senior Designer. next job Oxford University Press is looking for a Digital Team Manager. next job Infobase Learning is looking for a Inside Sales Position - Online Sales. see all
Starting January 7, work with a published memoir writer to tell and sell the story of your life! In this course, Wendy Dale will teach you how to create your story around a marketable premise, hone your narrative voice, write a memoir with a solid structure, and sell your memoir before you've even finished writing it. Register now!