TV writer Tim Heiderich and writer/illustrator Mike Rosen hope to raise $2,800 on Kickstarter for Misunderstanding Comics, a project responding to Scott McCloud‘s 1993 graphic novel, Understanding Comics. We’ve embedded a video about the project above–what do you think?

Here’s more about the project: “Join us as we turn a jaundiced eye toward all that is wrong with the ‘invisible art.’ Every innovative idea that still shuffles along past its much- deserved death, every awful web comic that still manages to rack up a million page views with recycled Star Wars jokes, the once great artists and writers who have become caricatures of their former selves, and the new talent ready to discover bold new ways to sell out. You won’t understand comics until you misunderstand them.”

Welcome to our Kickstarter Publishing Project of the Week, a feature exploring how authors and publishers are using the fundraising site to raise money for book projects. If you want to start your own project, check out How To Use Kickstarter to Fund Your Publishing Project.