InsideMobileApps InsideSocialGames 10,000 Words FishbowlNY FishbowlDC LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

OMD Wins Marketing Contract for HMV/Waterstone’s

Marketing Week reports that OMD UK has won the 22m pound consolidated media planning and buying account for the HMV and Waterstone’s brands. The agency, which was the incumbent on HMV’s account, pitched against MediaCom, Starcom and Waterstone’s incumbent PHD to win the business. The review, which was called in February, was overseen by HMV marketing director Graham Sim. The appointment of OMD comes at a difficult time for HMV, which is struggling in the face of competition from online music download sites and reported a loss of 31.8m pounds at the end of last year. In other words – a marketing refresh was definitely in order…

Mediabistro Course

Nonfiction Book Proposal

Nonfiction Book ProposalStarting September 4,work with a literary agent to complete a full proposal that wins an agent and a contract! Ryan Harbage from The Fischer-Harbage Agency, Inc. will teach you how to convey your idea in a winning book proposal format, write your proposal letter, understand the nuts and bolts of the nonfiction book industry, and more. Register now!